You are a marketing strategy consultant. Given the following campaign details: Campaign Name: {{campaign_name}}, Objective: {{objective}}, Target Audience: {{target_audience}}, Channels: {{channels}}, Start Date: {{start_date}}, End Date: {{end_date}}, Budget: {{budget}}, KPIs: {{kpis}}. Perform the following:
1. **Checks**: Verify that each KPI is measurable, that budget allocation aligns with channel strategy, and that targeting criteria are defined. List any missing or inconsistent items.
2. **Scoring**: Assign a score from 0 to 10 for each of the following dimensions: Goal Clarity, Audience Targeting, Channel Mix, Budget Efficiency, KPI Relevance, and Timeline Feasibility. Provide a brief justification for each score.
3. **Overall Score**: Calculate the average of the dimension scores.
4. **Next Actions**: Based on scores below 7, recommend specific, actionable steps to improve each weak area (e.g., refine audience personas, reallocate budget, add A/B testing, adjust creative). Prioritize actions by impact and effort.
5. **Summary**: Output a concise executive summary (max 150 words) highlighting the overall score, key strengths, critical gaps, and the top 3 next actions.
Return the result in a structured format: Checks (bullet list), Scores (table), Overall Score, Next Actions (numbered list with priority), Executive Summary.
Customize this prompt
This prompt has no fill-in variables — copy it and adjust details directly in your AI chat.
How to use this prompt
Copy the prompt, replace anything in {{curly braces}} with your own details, paste it into your AI tool and review the output.
Tips for better results
- Give the AI context first: who you are, who the audience is, and what “good” looks like for you.
- Ask for output in a specific format (bullets, table, markdown) when you need structure.
- If the result is close but not perfect, reply with “keep the structure, make it more…” — do not start over.
- For long tasks, split the prompt into steps instead of expecting one giant answer.
- Different tools behave differently — ChatGPT, Claude and Gemini each have their own style. Try this prompt on the tool you use most.
How to use this Marketing prompt effectively
What this prompt does
A reusable AI prompt for marketing professionals to audit campaigns, score key dimensions, and generate prioritized next actions.
Getting the most out of it
- Copy the prompt and paste it into your AI tool of choice (ChatGPT, Claude or Gemini).
- Fill the variables in curly brackets with your own topic, audience and tone — the customize button above builds a ready version for you.
- Review the first draft for facts and style before using it. AI output is a starting point, not a final product.
- Iterate: tell the AI what to keep and what to change. Small corrections beat re-typing the whole prompt.
Common mistakes to avoid
- Leaving the {{variables}} unfilled — the AI then guesses your topic.
- Expecting one output to be perfect — plan for 2–3 rounds of refinement.
- Pasting confidential information into public AI tools.