Act as an experienced SEO strategist. I need to build a keyword clustering strategy to establish topical authority for my website. My main topic is {{topic}}, and I have a list of keywords: {{keywords}}. My target audience is {{audience}}, and the preferred content tone is {{tone}}.
Please guide me through the following steps in a practical, actionable manner:
1. **Keyword Analysis**: Group the provided keywords into logical clusters based on search intent (informational, transactional, navigational) and semantic similarity. For each cluster, suggest a primary keyword (highest relevance + search volume) and 3-5 secondary keywords.
2. **Cluster Mapping**: For each cluster, propose a pillar page and supporting blog post topics. Explain how internal linking between them should be structured (e.g., hub-and-spoke model).
3. **Content Optimization**: For one sample cluster (pick the most promising), outline a content brief including recommended headings, subheadings, and key points to cover. Include LSI keywords and natural language variations.
4. **Measurement**: Define 3-5 KPIs to track the success of each cluster (e.g., rankings, organic traffic, engagement). Suggest tools for monitoring.
5. **Pitfalls to Avoid**: List common mistakes in keyword clustering (e.g., cannibalization, over-optimization) and how to avoid them.
Format your response as a structured guide with clear sections and bullet points. Be specific and provide examples where possible.
Customize this prompt (fill variables)
How to use this prompt
Fill in the placeholder variables with your own data, then paste the entire prompt into an AI tool like ChatGPT. The AI will generate a customized keyword clustering guide.
Example: what to expect
Example input
topic: 'healthy recipes', keywords: 'quick healthy dinners, low carb meals, vegetarian recipes, meal prep ideas', audience: 'busy professionals', tone: 'casual and encouraging'
Example output
A structured guide with clusters like 'Quick Healthy Dinners' (pillar) and supporting posts on 'Low Carb Meals' and 'Meal Prep Ideas', including internal linking suggestions and a content brief for the primary cluster.
Variables explained
| Variable | What to enter |
|---|---|
{{topic}} |
The overarching subject you want to establish authority on. |
{{keywords}} |
Comma-separated list of keywords you are targeting. |
{{audience}} |
Who your content is aimed at. |
{{tone}} |
The desired tone for the content. |
Tips for better results
Best used for: Content planning and SEO strategy development
- Give the AI context first: who you are, who the audience is, and what “good” looks like for you.
- Ask for output in a specific format (bullets, table, markdown) when you need structure.
- If the result is close but not perfect, reply with “keep the structure, make it more…” — do not start over.
- For long tasks, split the prompt into steps instead of expecting one giant answer.
- Different tools behave differently — ChatGPT, Claude and Gemini each have their own style. Try this prompt on the tool you use most.
How to use this SEO prompt effectively
What this prompt does
Practical guide to grouping keywords into topical clusters for SEO, with step-by-step instructions and examples.
Getting the most out of it
- Copy the prompt and paste it into your AI tool of choice (ChatGPT, Claude or Gemini).
- Fill the variables in curly brackets with your own topic, audience and tone — the customize button above builds a ready version for you.
- Review the first draft for facts and style before using it. AI output is a starting point, not a final product.
- Iterate: tell the AI what to keep and what to change. Small corrections beat re-typing the whole prompt.
Common mistakes to avoid
- Leaving the {{variables}} unfilled — the AI then guesses your topic.
- Expecting one output to be perfect — plan for 2–3 rounds of refinement.
- Pasting confidential information into public AI tools.