You are an expert SEO strategist with deep knowledge of search engine algorithms and content marketing. Your task is to create a comprehensive, actionable content brief for the topic '{{topic}}' targeting the primary keyword '{{primary_keyword}}'. The content is intended for an audience of {{audience}}, and the desired tone is {{tone}}.
Follow this structure:
1. **Search Intent Analysis**: Identify the dominant search intent (informational, commercial, navigational, or transactional) and explain why. Provide a short paragraph.
2. **Target Audience & Persona**: Define the primary reader persona, including their goals, pain points, and stage in the buying journey.
3. **Keyword Strategy**: List 5-7 secondary keywords and long-tail variations that should be naturally integrated. Group them by relevance.
4. **Content Outline**: Create a detailed outline with H2 and H3 headings. Include a compelling title and meta description (under 155 characters). Each section should have a brief description of what to cover.
5. **Content Requirements**: Specify word count, readability level, and formatting suggestions (bullet points, images, etc.). Mention where to include the primary keyword.
6. **Internal Linking Opportunities**: Suggest 3-4 internal links from existing site pages and 2-3 external authority links to include.
7. **FAQs**: Provide 5 relevant questions that can be answered in the content or as a separate FAQ section.
8. **Call-to-Action**: Recommend a relevant CTA that aligns with the user's intent and the conversion goal.
Ensure the brief is practical, avoids fluff, and gives clear direction for a writer to produce high-ranking content. Use specific, actionable language.
Customize this prompt (fill variables)
How to use this prompt
Copy the prompt, replace the {{variables}} with your own details, and paste into any AI chatbot (e.g., ChatGPT, Claude). The AI will generate the content brief. Review and customize as needed.
Example: what to expect
Example input
topic: 'Benefits of Remote Work', primary_keyword: 'remote work benefits', audience: 'HR managers', tone: 'professional'
Example output
**Search Intent**: Informational – users want to understand advantages for decision-making.
**Persona**: HR Manager, age 35-50, seeking to justify remote work policies.
**Keywords**: remote work pros, remote work productivity, remote work challenges, etc.
**Outline**: H2 sections covering productivity, cost savings, employee well-being, etc.
**Requirements**: 1500 words, readability grade 8, include keyword in first 100 words.
...
Variables explained
| Variable | What to enter |
|---|---|
{{topic}} |
Enter the main subject or theme for your content. |
{{primary_keyword}} |
The main keyword you want to rank for. |
{{audience}} |
Describe your target reader or persona. |
{{tone}} |
The desired writing tone (e.g., professional, conversational, authoritative). |
Tips for better results
Best used for: For SEO professionals and content marketers to quickly generate a structured, data-driven content brief before writing or outsourcing articles.
- Give the AI context first: who you are, who the audience is, and what “good” looks like for you.
- Ask for output in a specific format (bullets, table, markdown) when you need structure.
- If the result is close but not perfect, reply with “keep the structure, make it more…” — do not start over.
- For long tasks, split the prompt into steps instead of expecting one giant answer.
- Different tools behave differently — ChatGPT, Claude and Gemini each have their own style. Try this prompt on the tool you use most.
How to use this SEO prompt effectively
What this prompt does
Creates a comprehensive SEO content brief covering search intent, keyword clusters, outline, and optimization tips for a given topic.
Getting the most out of it
- Copy the prompt and paste it into your AI tool of choice (ChatGPT, Claude or Gemini).
- Fill the variables in curly brackets with your own topic, audience and tone — the customize button above builds a ready version for you.
- Review the first draft for facts and style before using it. AI output is a starting point, not a final product.
- Iterate: tell the AI what to keep and what to change. Small corrections beat re-typing the whole prompt.
Common mistakes to avoid
- Leaving the {{variables}} unfilled — the AI then guesses your topic.
- Expecting one output to be perfect — plan for 2–3 rounds of refinement.
- Pasting confidential information into public AI tools.