1. What to replace:
Replace each {{placeholder}} with your primary search keyword, the audience search intent, your draft content outline, and what top Google competitors cover.
2. How to customize variables:
- target_primary_keyword: Enter your head term or long-tail keyword.
- search_intent_profile: Specify whether searchers want quick answers, buying comparisons, or technical tutorials.
- current_content_or_outline: Paste your draft or headings.
- top_competitor_content_or_subtopics: Summarize the headings and subtopics from top 3 Google search results.
3. Compatible AI Tools:
ChatGPT (GPT-4o), Claude 3.5 Sonnet, Perplexity, Gemini 1.5 Pro.
4. Expected Result:
A comprehensive SEO gap report that exposes missing semantic entities, restructures headings for featured snippets, and guarantees unique Information Gain.
Act as a Principal SEO Strategist and Semantic Content Architect. Perform a rigorous, granular on-page SEO teardown and competitive gap analysis for an article targeting the primary search term: "{{target_primary_keyword}}".
Audit Inputs:
- Target Primary Keyword: "{{target_primary_keyword}}"
- User Search Intent: {{search_intent_profile}} (e.g., Commercial investigation, Informational problem-solving, Navigational)
- My Current Page URL / Content Draft:
```
{{current_content_or_outline}}
```
- Top Competitor URLs / Excerpts:
```
{{top_competitor_content_or_subtopics}}
```
Teardown & Optimization Deliverables:
1. Search Intent & SERP Reality Check:
- Primary Intent Deconstruction: What exact problem is the searcher trying to solve in the first 10 seconds?
- Mismatched Content Audit: Flag any fluffy introductions, irrelevant backstories, or sections that violate the user's immediate intent.
2. Semantic Content & Entity Gap Analysis:
- Missing Subtopics: List at least 5 critical subtopics or concepts covered by page-1 competitors that are absent from my content.
- Missing Named Entities & LSI Terminology: Identify core semantic entities (people, algorithms, tools, standards, taxonomies) required for topical authority.
3. Information Gain & Differentiator Audit:
- Google Helpful Content Assessment: What unique data, firsthand screenshots, original case study examples, or expert counter-arguments must be injected so this page is not just regurgitating existing SERP consensus?
4. Heading Structure (H1-H3) & On-Page Blueprint:
- Provide an optimized, restructured table of contents with exact H2 and H3 headings designed to capture featured snippets and Google "People Also Ask" blocks.
- Suggest exact Schema.org structured data types (e.g., FAQPage, HowTo, Article) to implement.
Customize this prompt (fill variables)
How to use this prompt
Example: what to expect
Example input
target_primary_keyword: best b2b crm for startups
search_intent_profile: Commercial comparison by non-technical startup founders seeking cost, simplicity, and scaling
current_content_or_outline: H1: Best B2B CRM. H2: Why you need a CRM. H2: Top 5 CRMs (HubSpot, Salesforce, Pipedrive, Zoho, Close). H2: Summary.
top_competitor_content_or_subtopics: Competitors include feature comparison pricing tables, free tier limits, zapier integrations, migration friction, and pros/cons based on team size.
Example output
A complete SEO teardown highlighting that "Why you need a CRM" causes immediate bounce for founders. Restructures the page with an immediate interactive comparison table at the top, inserts missing entities (e.g., SOC-2, Webhooks, Inbound Lead Routing, Freemium limits), and provides an optimized H1-H3 blueprint designed to win the comparison featured snippet.
Variables explained
| Variable | What to enter |
|---|---|
{{target_primary_keyword}} |
Specify the main search query. |
{{search_intent_profile}} |
Describe user search intent. |
{{current_content_or_outline}} |
Paste your current article structure. |
{{top_competitor_content_or_subtopics}} |
Summarize what top ranking pages cover. |
Tips for better results
Best used for: On-page SEO and content optimization
- Give the AI context first: who you are, who the audience is, and what “good” looks like for you.
- Ask for output in a specific format (bullets, table, markdown) when you need structure.
- If the result is close but not perfect, reply with “keep the structure, make it more…” — do not start over.
- For long tasks, split the prompt into steps instead of expecting one giant answer.
- Different tools behave differently — ChatGPT, Claude and Gemini each have their own style. Try this prompt on the tool you use most.
How to use this SEO prompt effectively
What this prompt does
Conduct comprehensive on-page SEO teardowns and semantic gap audits against top-ranking SERP competitors to identify missing subtopics, intent mismatches, and schema opportunities.
Getting the most out of it
- Copy the prompt and paste it into your AI tool of choice (ChatGPT, Claude or Gemini).
- Fill the variables in curly brackets with your own topic, audience and tone — the customize button above builds a ready version for you.
- Review the first draft for facts and style before using it. AI output is a starting point, not a final product.
- Iterate: tell the AI what to keep and what to change. Small corrections beat re-typing the whole prompt.
Common mistakes to avoid
- Leaving the {{variables}} unfilled — the AI then guesses your topic.
- Expecting one output to be perfect — plan for 2–3 rounds of refinement.
- Pasting confidential information into public AI tools.